Advocacy Strategy

Circular Engagement and Advocacy Strategy

Description

The Bega Circular Valley Communication and Engagement Strategy will guide story telling around the initiative. It will reflect the values and vision of the Co-operative and Finance Fund, celebrate the culture of the Shire identified through the Cultural Enabler and leverage ongoing momentum and support for the circularity initiative. It will articulate key messages, identify key partners and stakeholders and develop promotional and advocacy collateral. It will also deliver a range of web, social media, print and radio content.

Outcomes

• Local economy – This project aims to develop a compelling narrative for the circularity initiative that celebrates successes of early adopters, generates local support to transform the local economy and assists others outside the shire to make the transition towards a more sustainable way of living and doing business.
• Education & Awareness – It will guide engagement with stakeholders across the Valley to generate buy-in and participation in circularity initiatives and ground those initiatives within the local community.

Benefits