The creation of the Bega Circular Valley logo was an important early staging post in the creation of our circularity program, and a great first connection to the community in which we are based.

In late 2021, we ran a competition with one of our founding partners, Rabobank, to find a locally designed logo for the Bega Circular Valley program that ‘best symbolises circularity as well as the coming together of all community groups with a shared goal.’

The winning entry, that we have made proud use of ever since, was a collaborative design created by Jamara Nye and Cat Leach.

Jamara Nye is a Walbunja woman living on Djiringanj Country with connection to Gamilaraay tribes through her grandmother. Cat Leach is a graphic recorder, illustrator and mind mapper based in Narooma with a long-standing interest in using design to solve some of the world’s most complex challenges, including through circularity.

When Cat and Jamara submitted their collaborative logo design, they described their thinking behind the design in a way that speaks strongly to our vision for the valley.

‘Circular Economy, Design and Indigenous Wisdom are three big inspirations, so this logo design is a meeting of worlds.

Circular economy principles – though permeating the world in a business and systems-design sense for about a decade – are not in any way new, they have been sung and passed on in story for tens of thousands of years in Australia. 

The local place-based theme of the Bunaan Rings are integrated very subtly as visual features in the letters B and G in Bega. 

The incredible art of Jamara Nye has weaved more storylines into the letter G (that also forms the C below). The integration between these shared letters, inspired local artwork and layers represents collaboration, which is one of the underpinning factors of transition from linear to circular. We are in this together! The chain-link effect between the letters also speaks to the sense and importance of supply chain, influencing procurement, building community and skilful solutions simultaneously. 

The colours represent the bright future, possibility and opportunity of circular thinking.’

Through its striking, but simple, use of Bunaan Rings as well as the strong graphic connection to collaboration and community, the logo they designed together is a fitting symbol of the more circular future we are seeking to create for all those who call the Bega Valley home.